The ticket never lies—unless it’s not displayed correctly, lacks accurate information, or suffers from connectivity issues. For retailers operating multiple outlets with tens of thousands of SKUs in each store, ensuring pricing accuracy is a significant challenge, especially in fast-moving markets where promotional prices can change daily, if not more frequently.

Key Points:

  • The Challenge: Managing accurate and up-to-date pricing information across a large inventory in multiple locations.
  • Digital Communication Systems: The solution lies in using digital communication systems that involve multi-point data sourcing, intuitive digital ticket design, rendering, and publishing. This approach ensures ticket accuracy, whether using printed tickets or Electronic Shelf Labels (ESLs).
  • Sustainability and Cost Efficiency: While decking out an entire store with ESLs ensures complete accuracy, it’s costly. For items with infrequent price changes, printing tickets at the point of need can be a more sustainable and cost-effective alternative to traditional paper-based solutions.
  • Accuracy at the Point of Purchase: The most crucial aspect of ticketing is ensuring price accuracy at the point of purchase. Incorrect pricing can deceive customers and lead to fines for the retailer, which can be substantial.

At Aquila Dynamics, we specialize in digital engineering, passionately supporting retailers in optimizing in-store omnichannel communications. Our solutions help ensure that the price is always right, protecting both customer trust and retailer integrity.