Fintech is poised for a significant lift-off, with three main themes in focus:

1. Connected Commerce

From multichannel through omnichannel to unified commerce, where retail meets finance, the sector is buzzing with activity. Key drivers here are payment agility and loyalty, powered by growing marketplace and social commerce trends.

2. Embedded Finance

The embedded finance market is projected to exceed $300 billion by 2030. Currently vibrant in payments, lending, and insurance, this market is expected to reach $120 billion in revenue by 2030, with a $50 billion enterprise market.

3. GenAI (Generative AI)

GenAI is set to be a massive game-changer, initially boosting productivity and later driving innovation. It is already delivering tangible productivity gains in financial services. In fintech, the immediate focus areas for GenAI are coding, customer support, and digital marketing, with innovation to follow.

At Aquila Dynamics, we are committed to identifying use cases for GenAI and digital process automation in connected commerce. We specialize in workflow process automation that enhances performance and efficiency.

For more insights, check out this report on how the fintech space is ready to roar: Fintech Future Report.