Deciding between a marketplace and your own branded eShop isn’t straightforward. If it were, you might say both. Complicating the decision is the rapid pace of technological change, meaning a big, complex implementation could require an upgrade even before you launch. Let’s pause and consider some facts:

Key Insights:

  • Many owner-operated eShops are loss-making.
  • Marketplaces now account for over 50% of online transactions.
  • Payments, personalization, and loyalty features are increasingly embedded.

So, What Should You Choose?

You might think you definitely need to be on a marketplace. But do you? And if you have a marketplace presence, do you still need an eCommerce platform? What if you want to export across Europe, considering the growing trend of cross-border eCommerce? Let’s get back to basics with three fundamental questions:

  1. What are you trying to achieve with your online presence?
  2. How should it be designed to meet expectations?
  3. Do you need to own it, operate it, or have it operated?

The answer might be complex and varied. Regardless, the most challenging part is often finding the right tech partner. You need someone you can trust, who knows what they’re doing, who will grow with you, and who charges fairly.

How Aquila Dynamics Can Help

At Aquila Dynamics, we specialize in solving these challenges day in and day out, 24/7/365. Set us a challenge, and we’re confident we can assist you.

By the way, the marketplace challenge isn’t going away. They are becoming more intuitive, AI-enabled, and payment-embedded. See for yourself in this insightful report: Marketplace Challenge Report.